Your web address is also known as URL (Uniform Resource
Locator). Have you attempted to count the number of characters
on some URLs? At times it runs into hundreds. Now, imagine if you were to send that particular
URL via SMS or if you were to paste it on Twitter which limits
the number of characters that may be used in a message. That’s the reason Internet experts came
up with a technique for shortening web addresses. This
technique makes your URL shorter in length and still directs to the required page.
There are several websites you can visit if you intend to shorten a particular URL. But some popular ones include bitly.com, goo.gl, ow.ly and tiny.cc. Don’t mind what your shortened URL would look like. It may not
contain characters related to your website, but whoever clicks on it will be directed to the intended page on your website.
Shortening your web address has numerous advantages:
It makes your link more attractive and people will want to click on it.
You can place it on platforms which limit the number of
characters you can type (e.g. Twitter and Blackberry personal message).
It can also be used while sending broadcast messages
and bulk SMS.
The number of clicks or visitors that hit your website daily can be monitored.
Source= connectnigeria
