Facebook today announced the
launch of its mobile ‘Like’ button
for sharing from apps. This
complements Facebook’s Like
button for the mobile and
desktop web. Given the
importance of mobile apps for
Facebook, it’s a surprise the
company didn’t launch this
before.
Also, Facebook is giving
developers a new tool for getting
users on the mobile web to
install mobile apps. As Facebook
product partnerships director
Ime Archibong also argued on
stage today, people today are
coming from the web, and
Facebook wants these same
people to be able to engage with
your mobile app, too. To solve
this, the company built a “send to
mobile” feature that delivers
push notification reminders to
users who may want to
download an app on their
smartphone.
In addition, Facebook today
announced a new message
dialog for mobile app developers
who want to help their users
share content through Facebook
Messenger. This adds Messenger
sharing options to content on
mobile apps.