Facebook is ditching the private
messaging function in its main
mobile application in favor of
having the entire messaging
experience take place inside the
dedicated Messenger app.
The company launched the
dedicated messaging app on iOS
and Android in 2011, and later
debuted it on Windows Phone.
Facebook redesigned the app in
November, with a focus on
aiding those who want to be
reachable at all times. The
company made the app faster,
mobile focused, and easier to
contact friends and important
contacts.
Users get replies 20 percent
faster through Messenger than
on Facebook, said Facebook
spokesperson Arielle Aryah.
It makes sense for Facebook to
focus its resources on the fast,
reliable messaging experience
through Messenger, she told
TechNewsWorld.