Source http://www.dailybusinessdose.com/2014/04/samsung-wants-to-abandon-android.html
The ongoing patent trial
between Apple and Samsung has
provided a treasure trove of
internal documents that let
outsiders finally get an idea of
how each company thinks of the
competition.
Last week, Samsung brought out
a document put together by an
Apple sales team that showed
how the iPhone-maker thinks
about its competition with
Android, among other evidence
used in cross-examination.
This week, Apple brought out
documents that show that
Samsung's tablet sales were far
lower in past years than the
company led the public to
believe.
Internal documents revealed
today show how Samsung was
looking at not only itself and
Apple, but at competition from
other Android device-makers and
even Google.
Apple Insider's Daniel Eran Dilger
has put together a walkthrough
detailing the documents and
how they relate to events during
the time they were written in
2011 and 2012. Here are the bits
you need to know:
>>Surprising no one, Samsung's
biggest concern was slowing
down Apple's rapid growth. With
iPhone unit sales numbers
increasing by tens of millions
each year, Samsung wrote that
"future success is dependent on
blunting Apple."
>>Samsung didn't see HTC and
other Android device
manufacturers as allies. The
documents note HTC's success at
launching on major carriers
simultaneously, providing a
consistent look and feel across
its range of devices, and building
"carrier friendly, good enough"
phones.
>>Samsung noted that its
biggest internal problems were a
weak brand and low quality. To
emphasize these points, the
documents note that carriers
were more than three times as
likely to refer customers to an
Apple device than to a Galaxy
phone and that there were more
than 30 delayed Samsung
product launches in 2011 alone.
>>While Samsung's Galaxy
phones rose to prominence
thanks to the Android
ecosystem, the company has
been planning for years to ditch
the platform for its own
operating system as soon as it
can .
That last point could have an
incredible impact on the
smartphone market. Samsung
sells more devices and makes
more profit than anyone else in
the Android space — if any one
company could develop a
competitor to Android and iOS,
Samsung would be the
company with the resources
and sales volume to do it.
So far, Samsung has only
brought its open-source Tizen
operating system to prototypes
and smartwatches. It'll be
interesting to see whether the
South Korean giant actually
tries to take on Google in the
years to come. The biggest
hurdle the company would
need to overcome is app
availability: So far, users seem
to be wary of moving to new
platforms with more limited
selections of apps than what
they can get on iOS and Android
today.
