Your words are not just your “bond” as the saying goes, but your words are your brand… not just your business brand but what announces to the world, each and every day, your character and integrity. Every time you open your mouth, or put something in writing, keep this in mind.
I’d just heard a sermon about the meaning of Matthew 12:35: “A good man’s speech reveals the rich treasures within him. An evil-hearted man is filled with venom, and his speech reveals it.”
“…The most important part of your life is actually the ability to use words. Words define your life; words define your values. Words define your personality. You are no better than your words; you are no greater than your words,” the pastor said.
“The character of your words is the character of your personality: Watch your words. No man ever got better than his or her words. Your life is the expression, the manifestation, the reflection, of your words. It does not take long to know who you are. All you have to do is talk for a few minutes; this is because your words locate you, they tell you where you are at…”
None of this teaching though will be sown in fertile soil if you do not guard your words, which as the Apostle Matthew said, “reveal the rich treasures within you.” The words you speak and the ones you don’t speak... Your silence can also speak volumes.
Be a person of your word and know its power. There’s a saying about a tongue which I read somewhere: “The tongue has no bones, but is strong enough to break a heart. So be careful with your words.”
Your words are your brand. How you express yourself matters greatly. We’ll discuss more about personal branding and related matters later on, but nothing is more important than the integrity of your words, and the way you express them.
